Case Study: 80,000-Page WordPress Website Migration and Optimization
Project Title: ASM International Website Migration and Optimization
Client: ASM International
Live URL: ASM International
Project Overview
ASM International, the world’s largest association for materials sciences, engaged my services for a large-scale website migration project. The project involved migrating, converting, and optimizing a 12-year-old 80,000-page website to WordPress. My role as a Web Content Editor quickly expanded to include various web development tasks on the team, ensuring the project’s success.
Key Responsibilities and Contributions
Content Management:
- Elementor Usage: Utilized Elementor for efficient content management, ensuring all migrated content was accurate, consistent, and aligned with brand guidelines.
- Internal Style Guide Creation: Developed a comprehensive internal style guide to standardize content formatting and presentation, facilitating future updates by the team.
Advanced Development Tasks:
- URL Redirections and Menu Restructuring: Implemented URL redirections and restructured navigation menus to enhance user experience and improve SEO.
- Server-Side File Editing: Edited server files to replace broken images and document links, ensuring seamless functionality across the website.
- Graphics Editing: Used Photoshop to edit and enhance visual content, maintaining high-quality standards.
- Dynamic Content Configuration: Configured dynamic content elements to optimize user engagement and interactivity.
- Bug Tracking and Quality Assurance: Conducted thorough QA testing, identified and resolved bugs, and ensured cross-browser compatibility.
- CSS Layout Fixes: Addressed CSS layout issues and formatting to maintain a consistent and responsive design across all devices.
- Consultation: Made recommendations to the internal team throughout the project to further establish best practices regarding SEO, accessibility, and overall user experience.
Technologies Used:
- Content Management System: WordPress, Elementor
- Programming Languages and Tools: HTML5, CSS3, PHP, MySQL
- Graphic Design Software: Adobe Photoshop
- Documentation: Technical Writing
Outcome:
The successful migration and optimization of the 80,000-page website significantly improved site performance, user experience, and SEO rankings. My dual contributions in content management and web development ensured a smooth transition, resulting in a high-quality and well-optimized website.